Michael Murphy has worn a lot of hats in the fishing industry since his days at Purdue University where he majored in Fisheries Biology and did a study on crawfish. He has fished professionally, designed lures for major companies and now handles distribution, public relations and marketing for many brands in the outdoors. He shares some of what he learned in his crawfish study that should help anglers understand choosing colors for crawfish imitating lures when bass fishing.
